Message from the CEO

The year 2011 promises to be a landmark one for digital marketing industry, with the industry coming to terms with a raft of legislative, technical and economic changes that look set to make a fundamental impact on the sector.

Increasing complexity

The web is one of the single most important marketing channels available, and no serious business can afford to ignore it. Whether SEO, PPC, display, affiliates or social media and online PR, getting involved in digital marketing is no longer a marketing option – it’s an inevitability. The message may be simple enough, but its execution is not so straightforward. In the 13 years that bigmouthmedia has been leading the industry, internet marketing has evolved into an increasingly complex industry involving a disparate array of channels, each with its own laws, functions and technicalities as well as a different strategic approach. Ensuring that every channel’s activities are dovetailed in a manner that exploits the potential synergies to the full is no easy feat.

Similarly, while online marketing brings the world within your grasp, you still have to think local. Bigmouthmedia runs international campaigns in more than 60 languages, and our experience tells us that there is no such thing as a one-size-fits-all strategy. Every territory has its own customs, and if you attempt to run a strategy without the benefit of regional expertise, the chances of getting it desperately wrong are greatly increased.

Results

That said, the rewards for getting digital marketing campaigns right can be immense. Our SEO clients recorded on average a ROI of 97:1 on their campaigns, and with numbers like that on show, it’s no wonder that 2011 is shaping up to be the industry’s busiest year yet.

If you need a hand with your online marketing or simply want to know more about what we do, please get in touch. We'll be happy to hear from you.

Lyndsay Menzies, Chief Executive Officer, bigmouthmedia