Our UK Team

Phil Gripton

UK Managing Director

A leading technology professional with over 17 years experience across a wide range of high-tech markets, Phil takes operational responsibility for bigmouthmedia in the UK, playing a key role in ensuring that the agency continues to deliver the level of performance and professionalism our clients have come to expect.

Formerly Director of the Partners business at Cable and Wireless, Phil brings a wealth of sales and general management experience to the table, and his track-record for running efficient, high-performance teams makes him a key player in bigmouthmedia’s development.

Andrew Girdwood

Media Innovations Director

A committed digital marketing pioneer, Andrew is widely regarded as an industry thought-leader, speaking regularly on the latest developments hitting the sector. At bigmouthmedia he is responsible for the introduction of new media techniques, options and strategies. An internet evangelist, when not appearing at events such as SMX, Ad:tech, Internet World, SES and the Online Marketing Show he spends his time with blogs, shifting through patent applications,  monitoring digital innovators and analysing trends.

Since graduating with an honours degree in Computing Engineering, he has spent the last 10 years at the forefront of Search and Affiliate Marketing and more recently diving deep into social media, ad exchanges and demand side platforms. Andrew is a prolific blogger, keeping up with industry news and events at his own blog, Andrew R H Girdwood.

Mike Mason

Director of Product Portfolio

With over 20 years’ experience in the technology, mobile and telecoms sectors, Mike is an expert at leading teams that design and deliver successful services for some of the world’s leading brands. Underlining the company's commitment to client-centered service delivery, Mike's responsibilities focus around ensuring that bigmouthmedia’s product proposition keeps abreast of the latest digital marketing developments as well as managing a large team spread across three UK offices.

Prior to joining bigmouthmedia Mike held different operational and sales and marketing roles, including sales and marketing director at the post sales service provider Regenersis and a 10 year stint as a non-executive director for Codestuff. Mike has also worked in major projects for companies including Telefonica, Panasonic, Deutsche Post (DHL), Vodafone, Sony and Apple.

Robin Richmond

Head of Digital

Robin is widely regarded as one of the leading experts in integrated online marketing campaigns and has won several industry awards for his work on major brands such as British Airways and Hilton.

After spending several years freelancing in SEO while playing poker professionally, Robin joined bigmouthmedia in late 2004. Although he has done a number of roles within bigmouthmedia – including three years as Head of Paid Search – he is now operating in the position of Head of Digital.

Within this role Robin is responsible for all the account management teams in several of bigmouthmedia’s product areas including Paid Search, SEO, Display Advertising and Affiliates.

Adam Smith

Director of Media Clients

Adam has overall responsibility for a large client portfolio, leading and empowering a team of passionate digital specialists to meet business objectives. Responsible for the integration and strategic development of the LBi media offering, Adam brings strong all-round strategic planning skills to the media team with extensive experience across a wide variety of sectors and specialisms. Adam’s background provides him with a truly blended approach to media and an in-depth knowledge of the diverse elements required to make best in class brand conversations come to life.

Adam has over 14 years’ of media agency experience with agencies such as Mindshare, OMD UK, ZenithOptimedia and Mediaedge:CIA on accounts including Unilever, Volvo, Kimberly Clark and COI. He has led teams that have won a variety of industry awards

Steven Mallon

Head of Product

Although working largely behind the scenes, Steven is a key player in the delivery of bigmouthmedia's services.

In a nutshell, his job is to make things work faster, better and more profitably. Responsible for the management and development of operational functions throughout the business, he focuses on business process improvement, financial tracking, resourcing, monetising and developing new initiatives and products.

Dedicated to ensure our teams have the tools they need to work in our clients' best interests, his client-side digital marketing experience means he knows what it takes to make campaigns tick.

Anneli Ritari

Senior Travel Strategist

A true digital marketing expert, Anneli has over 10 years' experience in the online industry, over 6 years of which is from within the travel sector. As bigmouthmedia's Senior Strategist for Travel Anneli works exclusively with travel clients including Jumeirah and the Rezidor Group, and is responsible for thought-leadership, client campaign strategy and the ongoing development of bigmouthmedia's stronghold in the digital travel marketing sector.

A sought after speaker in the travel arena, Anneli is widely regarded as a digital expert and she recently released the Online Travel Report 2011, packed with the latest trends in the sector.

Jamie Learmont

UK Commercial Analyst

Jamie plays a key supporting role as the Commercial Analyst for the UK management team. On a monthly basis, Jamie is responsible for revenue recognition and variance analysis. He interprets and communicates financial information on profitability and utilisation and is also responsible for preparing budgets and forecasts. Jamie also supports the sales team at initial pitch stage, providing direction in the qualification process for new business leads.

Before joining bigmouthmedia in 2006, Jamie worked in a variety of financial and accountancy roles across a range of private and public sector industries, including financial and professional services, oil and gas, manufacturing, food and agriculture and education

Nicola McGouldrick

Head of Human Resources

Equipped with an irreplaceable enthusiasm and drive, Nicola is a key player in the running of bigmouthmedia, managing all aspects of the Human Resources function, which includes Employee Relations, Learning & Development and Resourcing, whilst also being a member of the Senior Management Team.

Nicola is responsible for developing and executing bigmouthmedia’s HR strategy, and although the role is mainly strategic Nicola`s day to day job can be pretty hands on. Prior to joining bigmouthmedia in January 2008, Nicola was the HR manager at Solectron Scotland, and prior to that worked with other major international brands such as Gap and Arcadia.

The UK Team

Digital Experts

Plus over 100 other technical, digital, product and account management experts in the UK all delivering quality and effective campaigns.