Search engine marketing industry news stories gathered constantly by the bigmouthmedia team.
Lycos users get in the festive spirit
Young people spend half of their total expenditure at Christmas on festive boozing according to a poll by Lycos UK. [NA Europe]
Yahoo CEO Semel: Search is everywhere in 2004
Yahoo CEO Terry Semel said on Monday that the company has "only just begun" with its grand plans to grow its Web search business, highlighting 2004 as a year when search will become omnipresent throughout its family of sites. [News.com]
China's largest search engine launched
Huicong International Information, which is determined to rival Google and become the world's largest Chinese search engine provider has launched "China Search Online" [People's Daily]
Vodaphone chooses FAST
Vodaphone has chosen FAST as the new mobile search platform for Vodafone live! [Telecom Paper]
Yahoo! to drop Google
Yahoo is expected to drop Google as the primary search technology on its site within a few months. [Forbes.com]
Yahoo! Adopts Inclusionary Search Strategy.
In a move that could dramatically alter the relationship between two of the industry's biggest search players, Yahoo! plans to implement a controversial paid-inclusion strategy. [MediaDailyNews.com]
2003's Most Wanted Search Terms
The most popular search terms of the past year reveal as much about the interests of searchers as they do about the perceived "personalities" of the major search engines. [SearchEngineWatch]
Google Names 2 Banks for IPO
Google Inc. has chosen at least some of the investment banks that will help the world's leading Internet search company complete an IPO that could be Silicon Valley's biggest since the dot-com boom. [San Francisco Chronicle]
Overture breaks up contextual listings
Yahoo!s Overture Services are to hand more more control to advertisers this month allowing them to bid for contextual listings independantly from search listings.
Lycos Europe expands deal with Overture
Portal network Lycos Europe said yesterday that it would expand its agreement with paid search provider Overture Services, despite the ongoing legal fight between Lycos Inc. and Overture in the U.S.
