Search engine marketing industry news stories gathered constantly by the bigmouthmedia team.
Google moves toward clash with Microsoft
Edging closer to a direct confrontation with Microsoft, Google, the Web search engine, is preparing to introduce a powerful file and text software search tool for locating information stored on personal computers. [New York Times]
10 things the Google ethics committee could discuss
It's reported that Google, whose motto is Do No Evil, has an ethics committee to debate its impact on the world. So what sort of things might it discuss? [BBC]
Sensis plot to whack Google
Telstra's Sensis division has set aside a multi-million-dollar budget to create a new youth-focused search engine brand that will compete against Google, Yahoo and MSN for a share of the burgeoning Australian search market. [News.com.au]
Geico sues Google, Overture over trademarks
Auto insurance company Geico has sued Google and Overture Services for allegedly violating its trademarks in search-related advertisements, in the latest legal salvo against the Internet companies. [News.com]
Search engines try to find their sound
Indexing files by looking at their audio features is still a work in progress for big search engines, including Google. [CNet]
Do you think 'googol' when you Google?
The family of the inventor of the mathematical term 'googol' is contemplating an intellectual property action against search engine giant Google, according to reports, unless the company is willing to share the spoils of its forthcoming IPO. [Outlaw]
Mamma releases rich media ad delivery code
This newly updated ad delivery code is fully rich media capable, enabling the Company's advertisers the ability to run a variety of new rich media formats including DHTML, floating ads and Flash overlays across Mamma's network of over 5,500 websites.
Yahoo! gets tooled-up to fight spyware
Yahoo! is expected to release on Thursday an upgrade for its downloadable toolbar to help people detect and remove spyware, or malicious files, on their PCs. [Silicon]
Owning the standard for Search Engines
While a standard will likely be established for search engines, Google's ability to own that standard remains highly uncertain. [Motley Fool]
Akamai software glitch provokes Web brownouts
A glitch involving Akamai's content distribution network caused performance problems for a swathe of high profile websites on Monday. [The Register]
