Industry News

Yahoo! deliver on cheap fuel
With rising fuel costs in the pipeline, Yahoo! is offering it's US users instant access to their cheapest local prices.

Search Engine Marketing - the new Direct Marketing?
An examination of the common themes between direct and search engine marketing.
[DM News]

PPC? It's just not organic!
Jim Hedger takes a look at exactly how paid and organic listings differ - and why it matters.
[ISEDB.com]

Local search is the way ahead
Andy Beal looks to the future of search - and it's local.
[WebProNews]

New role for Google
Google Inc. officials introduced a new version of the Google Search Appliance last week. [FCW]

Porn 3 times more popular than searches
Online porn sites get about three times more visits than the top Web search engines, including market leader Google Inc., a research firm said last Thursday. [Reuters - CNN]

Google faces challenges as it expands
Nationwide survey by S&P Equity Research Services shows Google's users are among the internet's most experienced, active and demanding [Yahoo News]

A Search Engine for Pages You've Read
Having problems finding that web page you saw recently? A new tool makes it easy to recall everything you've seen on the web, automatically indexing all of this content and creating your own personal web archive. [SearchEngineWatch.com]

Google growth clouded by survey
A new survey has a stark warning for soon-to-be-floated internet search engine industry leader Google. [This is London]

Yahoo advertising on Google
Yahoo started its own AdWords campaign on Google, advertising on the keyword "RSS" with a link that leads to an RSS resource page on its site. [Marketing Vox]