Search engine marketing industry news - Bigmouthmedia big, clever internet marketing

Search engine marketing industry news stories gathered constantly by the bigmouthmedia team.

Espotting/FindWhat responds to Yahoo!

"By bringing Overture under the Yahoo! brand, Yahoo! is further highlighting the manner in which it directly competes with many of Overture's major distribution partners" said Craig Pisaris-Henderson, chairman of FindWhat.com, Inc.

Yahoo to drop Overture name

Search giant Yahoo has announced it plans to stop using the name of Overture, the sponsored-search company it bought 17 months ago. [NetImperative]

Lycos selects Ask Jeeves to power search on Lycos.com

Ask Jeeves and Lycos, today announced that Lycos has selected Ask Jeeves' algorithmic search technology to power search on Lycos.com. Effective immediately, the syndication agreement will bring Ask Jeeves search to millions of Lycos users.

Search for Couch Potatoes

Web-search giants like Google and Yahoo are competing to make the best hard-drive search engine. [Technology Review]

Yahoo opens search developer program

Yahoo wants developers to know that its search engine welcomes them. [Publish]

AltaVista, Tiscali given click-through appraisal

Research has found that better search results could be gained from smaller search engines as AltaVista and Tiscali were ranked third and fourth for click-through success behind Google and Yahoo. [Vnunet]

Web Searchers say one search engine just isn't enough

When it comes to search engines, one just isn't enough says Nielsen/NetRatings. The research firm reported this week that only a minority of searchers use one of the top three search engines - Google, Yahoo! and MSN - exclusively. [DHC]

TechFest sees personalised web search

Projects on display during a Microsoft Research event yesterday included a method for personalizing Web search results based on the contents of the files on an individual user's computer hard drive. [Seattle Pi]