Search engine marketing industry news stories gathered constantly by the bigmouthmedia team.
Google offers web analytics for free
Google is to offer its hosted web analytics service for free. Businesses will be able to use the service to track the effectiveness of online marketing campaigns. [Techworld]
Amazon Gets Patents on Consumer Reviews
The online retailer was awarded three new patents, covering its purchase circles, search and consumer reviews; the review patent could put the kibosh on the social networking components of many search services. [internetnews.com]
MSN Shopping adds new comparison shopping service
MSN Shopping - Microsoft's shopping Web site, unveiled a comprehensive makeover last week with new comparison-shopping tools, a larger product selection, new search tools and gift guides. [DM News]
Net wars divide EU and US
A row between Europe and the US over internet governance is set to overshadow the UN-sponsored World Summit on the Information Society (WSIS) in Tunis on Monday.[eupolitix]
Search will boost ad spend in 2006
Search will boost ad spend in 2006: search engine marketing will boost advertising revenue in 2006, and reinvent itself as a lead-generation channel, while podcasting, blogging and mobile applications will become more attractive to advertisers. [ENN]
Want to rent a book online? Talk to Google....
How about lending me that book online for a week? Sound a little odd? Well, Google has approached at least one publishing house with a view to setting up an online book rental service, according to reports. [The Register]
Yahoo personalises shopping
Continuing its efforts to tap into personal and collective knowledge in search, Yahoo has enhanced its shopping service with a number of useful features, debuting what it calls the "shoposphere". [SE Watch]
Google sets sights on Europe for growth
INTERNET giants Google and Yahoo are preparing to turn Europe into an online battleground for mastery of the web. In an interview with The Business, Google's European head, Nikesh Arora, outlined his ambitious invasion plan for Europe. [The Business]
Google Base goes live
Search engine Google's mysterious Google Base service went live this week. The new search service allows people to post any kind of information they want for free. This information can then be searched by other users. [ZDNet]
Bigmouthmedia reach 150th Newsletter milestone
After three and a half years of search engine industry news, we've finally reached our 150th newsletter.
