Search engine marketing industry news stories gathered constantly by the bigmouthmedia team.
The reality of entertainment by Yahoo
Yahoo and its efforts to redefine online entertainment has been a surprising struggle. Who will win this battle of the content providers? And can 'celebrity tie-ins' really drive up traffic?
Welcome to the world wide supersite
We have the whole world at our fingertips, but a recent Directgov survey shows that we only use six websites. And, like any good phenomenon, this one is already named: welcome to the Supersite.
[Webuser]
Personal empowerment rules online in 2012
Information really is king say experts at the Financial Times Digital Media Conference, concluding that in the future online media experiences will be "highly personalised".
[BBC]
China has the infrastructure in place to lauch a rival internet
In an intriguing twist on recent censorship debates, it emerges that China not only has the capability to launch a rival .com and establish their own IDN, but it already has.
[BBC]
Microsoft double take over promises to be more relevant than Google
Neil Holloway, Microsoft's president for Europe, the Middle East, and Africa makes some grand statements on Wednesday. On Friday Microsoft takes them all back.
[The Street]
ASK.com using radio to drop the butler
Search engine Ask.com is publicising its name change with an on-air promotional campaign on Virgin Radio. [MediaWeek]
MSN AdCenter opens enrolment!
Precise demographic targeting is the wave of the future, and MSN's AdCenter has delivered an advanced platform that promises to provide enormous value to search marketers. [WebProNews.com]
Market crash and resurrection for Google after slow growth worries
13% market crash for Google amid worries of 'slow growth' raises questions about the future plans of the search engine giant. As the game gets bigger for Google, are we seeing a company punch drunk with innovation or an empire about to be born?
The BSI demands more from UK web designers
Following news that 80% of web sites cause issues for disabled people, The British Standards Institution issues new guidelines on web accessibility
[BBC]
How much is 2.7 billion times 12 cents?
It's the revenue generated by searches on Google in January according to Nielson/NetRatings. How much of this is profit is debatable, but as search percentages rise it's a golden figure for the search engine.
[BBC]
