Industry News

Microsoft face competition from Google in the race to purchase DoubleClick
The Wall Street Journal reports that Microsoft face competition in their plan to acquire DoubleClick, as Google also enters the race to buy the internet marketing company.

Xbox Search mashup with Live Search?
Microsoft's Nigel Leggatt suggests that adCenter could integrate with Xbox Live.

Rules and Etiquette of Web 2.0
In an attempt to educate businesses on the new grounds of social media, the Chartered Institute of Public Relations has released the first ever Social Media Guidelines, which includes a list of "dos and don'ts" when approaching social media sites.

Ofcom: Half of UK adults have broadband connection
More than 50 per cent of UK adults have access to a broadband connection at home, according to new research.

Samaritans wins ICT accolade
The charity Samaritans has won a special award in recognition of its ICT approach to helping people.

Big European websites outperforming US rivals
Websites belonging to some of Europe's biggest companies frequently outperform their US counterparts in terms of message, points of contact and search engine penetration, it has been revealed.

Online advertising to surpass radio in 2008
The global growth in internet advertising is set to continue into 2008 and beyond, increasing its market share beyond that of radio in the process, it has been predicted.

YuMe launches peer-to-peer advertising
Advertising network YuMe has announced that it is to launch advertising within downloadable video content for the first time.

Google - now on your television
The world's leading search engine expands into your living room, and plans to offer targeted ads to your television.

Battle of the planets: Microsoft's Virtual Earth vs Google Earth
Google Earth is facing increasing competition from Microsoft's similar application, Virtual Earth, as both strive to outdo the other in the world of virtual mapping.