Google has begun hosting material produced by four news services, including the Associated Press (AP).Content produced by the news companies now appears on the search engine's own website instead of redirecting readers to other sites, the AP reports.
The other news providers involved in the deal are UK-based the Press Association, the Canadian Press and Agence France-Presse.
Despite the new licensing agreement, the appearance of Google News will remain unchanged and Google has said it is not altering its formula for locating news articles, so AP stories will not have an increased search order position.
Google had already bought rights to show content produced by the four news companies, however, its news section previously linked readers to other web sites.
Now users will remain on the Google News site unless they click on a link that enables them to read the same story on other web pages.
The search engine has said that it believes that users of its news service will be better served under the new system as they will not have to browse through search results listing numerous sites which all show the same content.
Product manager for Google News Josh Cohen commented: "This may result in certain publishers losing traffic for their news wire stories, but it will allow more room for their original content."
Google recently announced a deal with the news provider CNN.com which will see the search engine's AdSense advertising programme delivering site-targeted advertising to the company.
