by Search Copywriter
K. Todd
K. Todd
Mountain View search engine Google has included contextual ads that are to appear alongside results on its Google News pages. The move is set to pull in further revenues to the internet giant by adding ads which relate to the pages shown in the results, increasing the likelihood of searchers clicking through. However, Google has taken care not to swamp its news site with ads - so far, they will only appear beside links to Google hosted articles. These pages are usually the 'original' version of a story that has been duplicated across the web which are hosted by Google in a bid to prevent duplicate copy and make searching news easier.
Writing on Google's company blog, business product manager Josh Cohen claimed: "We're always looking for ways to work with publishers to help them distribute, promote, and earn revenue from their content, whether they maintain their own destination website or not. We look forward to continuing to work with all of our partners as well as new ones to come."
To date, the change has only been implemented in the USA but, if successful, could disperse into global markets. The opportunity for growth in this area, with millions of people searching through Google News each day, is quite immense - particularly with Google's style of including less obnoxious ads that don't particularly get in the way of users who just want to search for something.
