30 March 2007 | Author: C. Philip
Google has recently announced a deal with LG Mobile, forming a partnership that will see Google's services available on a selection of mobile devices. Bigmouthmedia recently documented the latest developments surrounding the prospect of a Google Phone. But while Google have been trumpeting their recently launched mobile search service, they've also revealed that they're working on new software for mobile devices - though nothing on the hardware front as of yet.
So what can we expect to see from Google search on LG Mobiles - and is this partnership set to revolutionize the mobile phone industry as we know it?
As well as the globally recognized Google search function, new LG mobiles will feature the Google Maps functionality, Gmail and 'Blogger', a mobile blogging platform that enables users to update personal blogs with text and images while on the move. The South-Korean LG mobile handsets Korea will be shipped to Europe, the US and Asia with the new Google services included.
It is predicted that mobile advertising revenues will thus multiply to eight times their present size in the next four years, to a staggering figure of $11.5 billion - and Google has not been shy in declaring its intent in this sector. Indeed, Google has repeatedly said that it seeks to diversify from its core PC-based advertising business.
However, mobile search remains in its infancy and mobile users are still reluctant to download new software. Google, Microsoft and Yahoo! have been fiercely competing to persuade mobile-phone manufacturers to pre-install their services on handsets. Google has already established a deal with Samsung, similar to the latest one with LG, and other online giants have also made their mark on the industry.
In the last few weeks, it has emerged that Yahoo!'s oneSearch leads the field in mobile search applications, while Google is catching up fast. However, in the long run, Microsoft could have the advantage as it is the only internet player to run its own mobile operating system, thus providing the core software platform on which other applications run.
Google signs up with LG Mobile
What do you do these days when your boiler breaks? For many mobile users, the simplest solution involves looking up their nearest plumber via the search engine on their mobile phone, where it can take just two seconds to find the nearest gas man. In fact, mobile search is now becoming an increasingly integral part of our day-to-day lives - and the recent flurry of activity from Google, Yahoo! and Microsoft in the mobile search field shows that the world's leading search engines are more than well aware of this developing trend.Google has recently announced a deal with LG Mobile, forming a partnership that will see Google's services available on a selection of mobile devices. Bigmouthmedia recently documented the latest developments surrounding the prospect of a Google Phone. But while Google have been trumpeting their recently launched mobile search service, they've also revealed that they're working on new software for mobile devices - though nothing on the hardware front as of yet.
So what can we expect to see from Google search on LG Mobiles - and is this partnership set to revolutionize the mobile phone industry as we know it?
As well as the globally recognized Google search function, new LG mobiles will feature the Google Maps functionality, Gmail and 'Blogger', a mobile blogging platform that enables users to update personal blogs with text and images while on the move. The South-Korean LG mobile handsets Korea will be shipped to Europe, the US and Asia with the new Google services included.
It is predicted that mobile advertising revenues will thus multiply to eight times their present size in the next four years, to a staggering figure of $11.5 billion - and Google has not been shy in declaring its intent in this sector. Indeed, Google has repeatedly said that it seeks to diversify from its core PC-based advertising business.
However, mobile search remains in its infancy and mobile users are still reluctant to download new software. Google, Microsoft and Yahoo! have been fiercely competing to persuade mobile-phone manufacturers to pre-install their services on handsets. Google has already established a deal with Samsung, similar to the latest one with LG, and other online giants have also made their mark on the industry.
In the last few weeks, it has emerged that Yahoo!'s oneSearch leads the field in mobile search applications, while Google is catching up fast. However, in the long run, Microsoft could have the advantage as it is the only internet player to run its own mobile operating system, thus providing the core software platform on which other applications run.
English
German/Deutsch
Norwegian/Norsk
Swedish/Svenska
Italian/Italiano
French/Français
Spanish/Español
