Digital marketing has rapidly diversified into connected specialities from established fields, such as search engine marketing, to emerging media including blogs and podcasts. Ad:Tech London will help visitors understand how they can use these as part of their marketing mix. And it's not just straight out marketing, other subjects covered include customer management and website analytics.
Every sector, from travel and leisure to the public sector, can benefit from the power of online marketing. Ad:Tech London will feature top industry experts and the most influential, high profile digital agencies to help decision makers make the most of online opportunities, whatever their industry.
A recent Ad:Tech survey conducted amongst UK marketers strongly indicated that interactive marketers needed more training. More than two thirds (69%) believed that better training and education methods are required for online marketing practices.
So to help shed light on online best practices Ad:Tech London will feature the IDM (Institute of Direct Marketing) Academy to provide simple, straightforward information. Visitors can benefit from these free top-level briefings to get the lowdown on areas including podcasting, blogging, website analytics, email marketing legislation, mobile marketing and other topics. The half hour briefings will be presented by a selection of speakers from the institute's world-class faculty. Sessions will be operated on a first come first served basis.
As the leading search engine marketing agency with over nine years experience, big mouth media are proud to support Ad:Tech London and will be exhibiting on stand 296. We'll be there showing how our own brand of online marketing expertise can deliver results in any industry.
Visitor pre-registration for Ad:Tech London is now open. Register now at the Ad:Tech site to secure your place.
And remember to visit the big mouth media team at stand 296, ground floor - see you there!
