To shape the bigmouthmedia affiliate marketing strategy, managing client relationships for the affiliate marketing function and key relationships with affiliate networks and key affiliates. To grow the affiliate marketing function and service offerings within bigmouthmedia.
Key Accountabilities and Deliverables:
- To take ownership and responsibility for the running of affiliate schemes for bigmouthmedia clients.
- To initiate and develop a company wide affiliate marketing strategy.
- To grow the affiliate vertical within bigmouthmedia through proactive selling to new prospective clients and developing sales materials for cross-selling opportunities across the bigmouthmedia client base.
- To communicate directly with clients, networks and affiliates on an ongoing basis.
- To ensure best practice affiliate marketing techniques are employed at all times across the client base by providing client consultancy on appropriate commission rates to pay for sales and leads, appropriate affiliate networks to utilise and approving affiliates that are used to provide lead generation to client sites.
- To coordinate the production of banner adverts so that the affiliates may generate leads.
- To provide effective performance reporting to clients to demonstrate continued effective return on investment.
- To manage the day-to-day maintenance of the affiliate marketing offering
- To coordinate and integrate affiliate marketing with other marketing services provided by bigmouthmedia.
- To monitor the affiliate programmes to ensure that affiliates abide by the agreed terms and conditions as specified by the client and managing any breaches of the agreement.
- To provide senior management reports on the performance of the affiliate department and work closely with Senior Management to develop and progress the service area.
