Alltheweb's facelift - 4th March 2003

Alltheweb, the Fast search property bought by Overture last week, today launched a new interface.

The tests, the result of user research and browser testing, include the removal of banner ads, and the addition of a new URL investigator tool.

The URL investigator tool is designed to offer webmasters and end users more detailed information about a particular website or a web page by entering its URL into the search box.

Additional features include details include the description of the site, the language it is written in, the size of the document located at the specified URL, the list of subdomains for the site, some statistics about the URL, and the list of topics in which the site is found.

Perhaps most interestingly, it offers a 'Who owns it' feature for all domains through a Whois search - a feature bound to be successful in the long term in the fight against content spammers.

The search can also link through the 'Way back Machine' to see what a site used to look like. This is a methoid commonly used by companies atempting to prove illegal actions by their competitors, usually in the form of trademark infringement, and meta tag plagiarism so Alltheweb's new features are bound to ruffle some feathers.

All in all, it seems to be a great overhaul, replicating and improving on some Google features, but only time will tell who will win in the end.
www.alltheweb.com

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