20 May 2011 | Author: C. Tate
Amazon announced today that Kindle e-books have outsold traditional print books for the first time in its history. For some time, Kindle ebook sales have outstripped hardback sales and now they have outsold all books altogether.
"Since April 1, for every 100 print books Amazon.com has sold, it has sold 105 Kindle books. This includes sales of hardcover and paperback books by Amazon where there is no Kindle edition. Free Kindle books are excluded and if included would make the number even higher," Amazon said in a press release.
"We had high hopes that this would happen eventually, but we never imagined it would happen this quickly - we've been selling print books for 15 years and Kindle books for less than four years," Amazon CEO Jeff Bezos said.
The news from the online shopping giant also throws up some other interesting points about its online book business. Firstly, the Kindle with Special Offers has already become the best-selling Kindle the site sells, despite only having been on the market for five weeks.
It is therefore clear consumers accept built-in advertising in order to take advantage of the lower $144 price.
"We continue to receive positive comments from customers on the low $114 price and the money-saving special offers," Bezos said.
Secondly, Amazon's print sales still continue to grow despite being overtaken by Kindle sales. This increase suggests Amazon's Kindle business has been growing without cutting into the sales of traditional, bound books.
Amazon now sells more Kindle ebooks than printed volumes
Amazon announced today that Kindle e-books have outsold traditional print books for the first time in its history. For some time, Kindle ebook sales have outstripped hardback sales and now they have outsold all books altogether. "Since April 1, for every 100 print books Amazon.com has sold, it has sold 105 Kindle books. This includes sales of hardcover and paperback books by Amazon where there is no Kindle edition. Free Kindle books are excluded and if included would make the number even higher," Amazon said in a press release.
"We had high hopes that this would happen eventually, but we never imagined it would happen this quickly - we've been selling print books for 15 years and Kindle books for less than four years," Amazon CEO Jeff Bezos said.
The news from the online shopping giant also throws up some other interesting points about its online book business. Firstly, the Kindle with Special Offers has already become the best-selling Kindle the site sells, despite only having been on the market for five weeks.
It is therefore clear consumers accept built-in advertising in order to take advantage of the lower $144 price.
"We continue to receive positive comments from customers on the low $114 price and the money-saving special offers," Bezos said.
Secondly, Amazon's print sales still continue to grow despite being overtaken by Kindle sales. This increase suggests Amazon's Kindle business has been growing without cutting into the sales of traditional, bound books.
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