03 August 2010 | Author: D. Warburton Search Copywriter
Google's Android operating system for smartphones has outsold Apple's iPhone thus far in 2010, according to the latest US market report from Nielsen.
Apple's ubiquitous iPhone may have grabbed more headline attention with the release of the iPhone 4, but Google's mobile operating system still managed to slip silently by - accounting for 27 per cent of all smartphone sales in the US for the first six months of 2010.
This places Android sales ahead of the iPhone, which achieved 23 per cent of sales over the same period, although BlackBerry makers Research In Motion (RIM) still took the lead with one third of all sales.
Google's rapid rise to prominence in the mobile web was previously credited to the Nexus One, but now the company has closed its online store, its future is in the hands of global partners such as HTC. As TechRadar observes, the diverse array of Android phones available - compared to the all-purpose iPhone - may mean that Google faces an uphill struggle against brand loyalty if it hopes to achieve pole position.
The Nielsen study showed that 13 per cent of all smartphone subscribers in the US now operate Android phones, compared to 28 per cent of iPhone users. With the news that a quarter of all US mobile users now have smartphones, compared to just 16 per cent a year ago, the gap may be closing fast for Google to make its mark.
Android phones such as the Motorola Droid X and HTC Evo are being snapped up by US consumers, while Reuters reports that models such as the HTC Desire and Samsung Galaxy S helped Android sales in the UK to quadruple in the last quarter.
Android outsells iPhone in US
Google's Android operating system for smartphones has outsold Apple's iPhone thus far in 2010, according to the latest US market report from Nielsen.Apple's ubiquitous iPhone may have grabbed more headline attention with the release of the iPhone 4, but Google's mobile operating system still managed to slip silently by - accounting for 27 per cent of all smartphone sales in the US for the first six months of 2010.
This places Android sales ahead of the iPhone, which achieved 23 per cent of sales over the same period, although BlackBerry makers Research In Motion (RIM) still took the lead with one third of all sales.
Google's rapid rise to prominence in the mobile web was previously credited to the Nexus One, but now the company has closed its online store, its future is in the hands of global partners such as HTC. As TechRadar observes, the diverse array of Android phones available - compared to the all-purpose iPhone - may mean that Google faces an uphill struggle against brand loyalty if it hopes to achieve pole position.
The Nielsen study showed that 13 per cent of all smartphone subscribers in the US now operate Android phones, compared to 28 per cent of iPhone users. With the news that a quarter of all US mobile users now have smartphones, compared to just 16 per cent a year ago, the gap may be closing fast for Google to make its mark.
Android phones such as the Motorola Droid X and HTC Evo are being snapped up by US consumers, while Reuters reports that models such as the HTC Desire and Samsung Galaxy S helped Android sales in the UK to quadruple in the last quarter.
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