11 May 2010 | Author: J. Cave SEO Consultant

Android outsells iPhone without help from Nexus One

A new report from analysts NDP shows that smartphones using Android as their operating system are now outselling Apple's iPhone.

The new Android-powered devices accounted for 28 per cent of the market - 7 per cent higher than the iPhone's 21 per cent, but still a long way behind Research In Motion (RIM) which continues to hold 36 per cent of the market with the BlackBerry.

Android's growth is largely attributed to aggressive marketing from Verizon Wireless, such as its 'buy one get one' deals which it promoted periodically over the past few months. At the current growth rate, it's possible that Android may overtake the Blackberry by the end of this year.

Although Google's phone is aggressively gaining market share, the company has backtracked slightly on its approach. Two weeks ago, Google announced that Verizon would no longer be joining its web-based Nexus One store and that Vodafone would only be able to sell the phone in their physical retail stores. Now, Sprint has announced that it is no longer joining the online handset stores and offering service with the new Google phone.

Without Verizon and Sprint, it looks like - as the Register puts it - Google's original dream for its superphone is well and truly over.

Google continues to sell its original GSM mobile phone version from its online store and T-Mobile still offers service for the handset, but this may be the last we hear of the Android phone.

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