19 July 2011 | Author: N. Hamilton Media copywriter
Android's once more staved off Apple as the most favoured mobile ad platform. But with Cupertino's iOS gaining 18 per cent and Google's just 11 per cent quarter-on-quarter, tech pundits speculate Apple could soon outpip Android to become the top OS and device maker.
According to Millennial Media's June mobile report, Android took 54 per cent of all mobile ad impressions in May, while Apple's iOS took 26 per cent and RIM just 15 per cent.
And as smart phones themselves took 65 per cent of the telecoms impression share - beating feature phones (17 per cent) and connected devices (18 per cent), Android's stranglehold on the mobile market seems all the more impressive.
However, tech pundits said Apple could be primed to press past Google in the mobile market, as the popularity of Apple's iPhone, iPad and iTouch models saw the firm take a leading 30.7 per cent share of ad impressions among device manufacturers.
Comparatively, mobile manufacturers Samsung and RIM took just 14.94 per cent and 11.76 per cent of impressions respectively.
While Apple's iPhone ranked as the top mobile phone with 16.1 per cent of impressions, tech pundits noted Apple's iPad tablets could also help Cupertino steal from Android's mobile share - especially as one per cent of the world's web browsing already happens on Apple iPads.
Millenial's latest report found there had been a shift in mobile device usage over the last quarter, with tablet mobile browsing becoming more popular as adoption levels increased globally.
"In Q2 2011, consumers increasingly used tablets for activities where they had previously used other technologies (i.e., TVs, PCs, eReaders). Since they acquired tablets, 27 per cent of consumers reduced the time they browsed on the internet on their computer, 29 per cent checked their emails less frequently on their computer, and 23 per cent used their eReaders less frequently," the report read.
Android staves off Apple to top mobile networks
Android's once more staved off Apple as the most favoured mobile ad platform. But with Cupertino's iOS gaining 18 per cent and Google's just 11 per cent quarter-on-quarter, tech pundits speculate Apple could soon outpip Android to become the top OS and device maker. According to Millennial Media's June mobile report, Android took 54 per cent of all mobile ad impressions in May, while Apple's iOS took 26 per cent and RIM just 15 per cent.
And as smart phones themselves took 65 per cent of the telecoms impression share - beating feature phones (17 per cent) and connected devices (18 per cent), Android's stranglehold on the mobile market seems all the more impressive.
However, tech pundits said Apple could be primed to press past Google in the mobile market, as the popularity of Apple's iPhone, iPad and iTouch models saw the firm take a leading 30.7 per cent share of ad impressions among device manufacturers.
Comparatively, mobile manufacturers Samsung and RIM took just 14.94 per cent and 11.76 per cent of impressions respectively.
While Apple's iPhone ranked as the top mobile phone with 16.1 per cent of impressions, tech pundits noted Apple's iPad tablets could also help Cupertino steal from Android's mobile share - especially as one per cent of the world's web browsing already happens on Apple iPads.
Millenial's latest report found there had been a shift in mobile device usage over the last quarter, with tablet mobile browsing becoming more popular as adoption levels increased globally.
"In Q2 2011, consumers increasingly used tablets for activities where they had previously used other technologies (i.e., TVs, PCs, eReaders). Since they acquired tablets, 27 per cent of consumers reduced the time they browsed on the internet on their computer, 29 per cent checked their emails less frequently on their computer, and 23 per cent used their eReaders less frequently," the report read.
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