09 September 2011 | Author: C. Tate
A major, though unlicensed, Angry Birds attraction opened 1 September in Changsha, the capital of the Hunan province in the South East of China. The iconic birds are now part of the Window of the World amusement park, Changsha's biggest tourist attraction, CNNgo reports.
Built as part of the park's month-long Stress-reduction festival, the park simulates the actions of the popular smart phone game, where players can pull a real catapult and shoot plush Angry Birds toys at green piggy balloons placed around a toy brick fortress.
The attraction is situated next to the park's American Zone, near a scaled down copy of Mount Rushmore.
"This [Angry Birds attraction] serves as a method for people to purge themselves and to gain happiness," one park official told Gamesky.com, a Chinese gaming website.
The game is scheduled only to last through September, but Window of the World marketing manager Ye Xiumei said the park may extend the attraction's lifespan. Officials had hoped for more attention than the game has gathered thus far, though low turnout has been attributed to poor promotion and the end of school holidays.
The park is not an officially licensed Angry Birds product, but the game's developers Rovio have coincidentally just released a line of Angry Birds moon cakes to celebrate China's Mid-Autumn festival. There will also be a special edition of the game called 'Moon festival' to be released next month.
"The Mid-Autumn Festival episode will be available on all of the current 'Angry Birds' platforms, excluding Windows Phone," Rovio's chief marketing officer Peter Vesterbacka told 163.com.
"We will release more Chinese-themed episodes in the future."
Angry Birds theme park opens in China
A major, though unlicensed, Angry Birds attraction opened 1 September in Changsha, the capital of the Hunan province in the South East of China. The iconic birds are now part of the Window of the World amusement park, Changsha's biggest tourist attraction, CNNgo reports. Built as part of the park's month-long Stress-reduction festival, the park simulates the actions of the popular smart phone game, where players can pull a real catapult and shoot plush Angry Birds toys at green piggy balloons placed around a toy brick fortress.
The attraction is situated next to the park's American Zone, near a scaled down copy of Mount Rushmore.
"This [Angry Birds attraction] serves as a method for people to purge themselves and to gain happiness," one park official told Gamesky.com, a Chinese gaming website.
The game is scheduled only to last through September, but Window of the World marketing manager Ye Xiumei said the park may extend the attraction's lifespan. Officials had hoped for more attention than the game has gathered thus far, though low turnout has been attributed to poor promotion and the end of school holidays.
The park is not an officially licensed Angry Birds product, but the game's developers Rovio have coincidentally just released a line of Angry Birds moon cakes to celebrate China's Mid-Autumn festival. There will also be a special edition of the game called 'Moon festival' to be released next month.
"The Mid-Autumn Festival episode will be available on all of the current 'Angry Birds' platforms, excluding Windows Phone," Rovio's chief marketing officer Peter Vesterbacka told 163.com.
"We will release more Chinese-themed episodes in the future."
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