AOL has confirmed that it has acquired Delaware-based firm Yedda, Reuters reports.Established in 2006, Yedda specialises in providing questions and answers over the internet, stating on its website that it strives "to merge the convenience and efficiency of search with the unlimited value of individual knowledge to get you the best answers to your [queries]".
With Yedda, users can enter a question on a particular topic and it will search for people with relevant experience.
The deal follows AOL's purchase of online advertising firm Quigo last week, which will enable the firm to offer contextual advertising that matches ads to the particular contents of a website.
Commenting on the new deal, Ron Grant, president and chief operating officer of AOL, said: "In the course of our daily lives we often leverage the experience and expertise of friends, colleagues and professionals like doctors and lawyers to get answers to questions we have.
"Incorporating Yedda's unique technology into AOL enables us to bring together our traditional search resources and an entire community of people to help users quickly find answers to questions."
Co-founder and chief executive of Yedda Avichay Nissenbaum stated that the company's next move will be to form partnerships with publishers, media companies and websites to promote "knowledge communities".
The financial terms of the deal, which will see AOL incorporate Yedda's question and answer function into certain programming areas on AOL.com, were not disclosed.
