15 April 2008
AOL has revealed it has expanded its deal with broadband and communications firm Verizon.
Under the terms of the deal, Verizon will become the official provider of advertising for AOL's online and mobile internet properties.
Verizon will use AOL's Platform-A digital ad agency network to sell its online and mobile advertising inventory.
The deal builds on an existing arrangement Verizon had with Third Screen Media, a mobile advertising firm which AOL acquired last year.
According to an AOL statement, "Platform-A's comprehensive services will drive the management and monetisation of Verizon's online and mobile advertising".
Platform-A will now be the only organisation that can represent Verizon's inventory and guarantee placement within the Verizon network.
Commenting on the deal, Lynda Clarizio, president of Platform-A, stated: "We're pleased to have the opportunity to work with a great partner like Verizon to manage and monetise their online and mobile advertising inventory.
"More wireless customers choose the Verizon brand than any other and Verizon has the fastest-growing fibre optic internet service in the country. We look forward to helping marketers reach the right people in engaging and measurable ways."
In related news, Platform-A ranked as the top US ad network in March, according to new figures produced by comScore.
Reportedly, the network reached 90.7 per cent of all web users in the country during the month. Meanwhile, nearest rival Yahoo! reached 85.3 per cent of internet surfers over the 31-day period.
AOL expands deal with Verizon
AOL has revealed it has expanded its deal with broadband and communications firm Verizon.Under the terms of the deal, Verizon will become the official provider of advertising for AOL's online and mobile internet properties.
Verizon will use AOL's Platform-A digital ad agency network to sell its online and mobile advertising inventory.
The deal builds on an existing arrangement Verizon had with Third Screen Media, a mobile advertising firm which AOL acquired last year.
According to an AOL statement, "Platform-A's comprehensive services will drive the management and monetisation of Verizon's online and mobile advertising".
Platform-A will now be the only organisation that can represent Verizon's inventory and guarantee placement within the Verizon network.
Commenting on the deal, Lynda Clarizio, president of Platform-A, stated: "We're pleased to have the opportunity to work with a great partner like Verizon to manage and monetise their online and mobile advertising inventory.
"More wireless customers choose the Verizon brand than any other and Verizon has the fastest-growing fibre optic internet service in the country. We look forward to helping marketers reach the right people in engaging and measurable ways."
In related news, Platform-A ranked as the top US ad network in March, according to new figures produced by comScore.
Reportedly, the network reached 90.7 per cent of all web users in the country during the month. Meanwhile, nearest rival Yahoo! reached 85.3 per cent of internet surfers over the 31-day period.
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