AOL is planning on starting at least a dozen new websites within the next six months, it has been revealed.According to Bill Wilson, executive vice president of programming at AOL, by the end of this year, the firm may have beaten the 20 to 30 sites it introduced last year.
In a recent interview, Mr Wilson stated: "We want to be sure we are appealing to as many consumers as we can," Bloomberg reports.
He went on to highlight a number of the sites introduced by the firm last year in an attempt to go after niche interests, including Asylum - which is based on a men's lifestyle theme - and music site Spinner.
Mr Wilson would not, however, reveal the details of the new sites currently being planned by AOL.
Commenting on the firm's decision to expand the number of sites it runs, TechCrunch stated: "AOL sites still sit in a fairly healthy fourth place behind Google, Yahoo! and Microsoft.
"If improving their lot means going wide and niche to draw more people to AOL in an endeavour to sell more ads, it has the potential of working."
Recently, Time Warner chief executive officer Jeffrey Bewkes revealed that he is to split AOL's internet access business from the rest of the unit as part of a long-term bid to increase the value of the parent firm.
