21 October 2010 | Author: N. Hamilton Media copywriter
After unveiling a range of mobile-inspired software upgrades to the newly launched MacBook Air, there's no doubting that Apple has decided that the future's mobile. And it would seem as though the company has turned its money-making hand to delivering a mobile-enhanced PC strategy, following its hugely successful forays into the tablet and smartphone markets, tech news site Wired.com reports.
Slamming iPad competitors as 'dead-on-arrival', a confident Steve Jobs seems determined to keep Apple ahead of the pack by bringing mobile-technology to its computers. Announcing that the "Mac is back" at a media event taking place at the company's Silicon Valley headquarters, the Cupertino king previewed the Mac OS X Lion.
Due for release early next year, Mac's Lion will enable users gain access to an app-store retailing third-party Mac software and multi-touch technology, in a move that is set to make personal computing an increasingly mobile experience.
"Apple is taking some of the things that have worked well for it in the mobile space and applying it back to the Mac. Where that is most obvious is the software - with the app store and gestures," industry analyst Avi Greengart told Wired.com.
While the New York Times has accused Apple of 'flipping the playbook' by bringing mobile full-circle - having reasoned that that the software giant is putting mobile-inspired software into its PC offerings after first-using Macintosh computers to develop and grow mobile technology - it's undoubted that Apple is not the only player eyeing up mobile as big-game, as Google, Twitter and Facebook are thought to be vying for mobile advertising revenues.
Apple's Lion roars that the future's mobile
After unveiling a range of mobile-inspired software upgrades to the newly launched MacBook Air, there's no doubting that Apple has decided that the future's mobile. And it would seem as though the company has turned its money-making hand to delivering a mobile-enhanced PC strategy, following its hugely successful forays into the tablet and smartphone markets, tech news site Wired.com reports.Slamming iPad competitors as 'dead-on-arrival', a confident Steve Jobs seems determined to keep Apple ahead of the pack by bringing mobile-technology to its computers. Announcing that the "Mac is back" at a media event taking place at the company's Silicon Valley headquarters, the Cupertino king previewed the Mac OS X Lion.
Due for release early next year, Mac's Lion will enable users gain access to an app-store retailing third-party Mac software and multi-touch technology, in a move that is set to make personal computing an increasingly mobile experience.
"Apple is taking some of the things that have worked well for it in the mobile space and applying it back to the Mac. Where that is most obvious is the software - with the app store and gestures," industry analyst Avi Greengart told Wired.com.
While the New York Times has accused Apple of 'flipping the playbook' by bringing mobile full-circle - having reasoned that that the software giant is putting mobile-inspired software into its PC offerings after first-using Macintosh computers to develop and grow mobile technology - it's undoubted that Apple is not the only player eyeing up mobile as big-game, as Google, Twitter and Facebook are thought to be vying for mobile advertising revenues.
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