20 November 2009 | Author: O. Gaywood Media Optimiser
The BBC has changed the way it titles its stories in a bid to greater appease the search engines that bring much of its traffic to its pages. It is among a host of news agencies who now practise search engine optimisation in order to increase web presence.
News editor Steve Herrmann says the decision is based on the vast number of visitors the site gets from the likes of search engines Google and Bing, stating that around 29% of the UK traffic comes through search engines.
The main difference stated is that each story is going to have two different headlines: one for the front page, website indexes and mobile phones, which will be up to 33 characters long, and a second that will appear on the page of the news story itself, as well as on search engines results pages. This second headline will be up to 55 characters long.
One early example of this was the changing of the headline "Under-fives to get swine flu jab" to "Young children to be offered swine flu vaccination".
Herrmann wrote a blog post on the matter to explain the changes to BBC users. He wrote: "The practice of 'search engine optimisation' - making content in such a way that it is easily retrieved via search engines - is an important area for us and for others across the web."
BBC improves search engine visibility
The BBC has changed the way it titles its stories in a bid to greater appease the search engines that bring much of its traffic to its pages. It is among a host of news agencies who now practise search engine optimisation in order to increase web presence. News editor Steve Herrmann says the decision is based on the vast number of visitors the site gets from the likes of search engines Google and Bing, stating that around 29% of the UK traffic comes through search engines.
The main difference stated is that each story is going to have two different headlines: one for the front page, website indexes and mobile phones, which will be up to 33 characters long, and a second that will appear on the page of the news story itself, as well as on search engines results pages. This second headline will be up to 55 characters long.
One early example of this was the changing of the headline "Under-fives to get swine flu jab" to "Young children to be offered swine flu vaccination".
Herrmann wrote a blog post on the matter to explain the changes to BBC users. He wrote: "The practice of 'search engine optimisation' - making content in such a way that it is easily retrieved via search engines - is an important area for us and for others across the web."
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