by Search Copywriter
B. Emirzian
The search engine optimisation company bigmouthmedia recently took a shot at making its own company movie. And how did it turn out? Well, let's just say that the production has caused plenty of chins to wag - including that of a big shot Hollywood producer who found it on Google Video. B. Emirzian
The movie, which interviews a handful of bigmouthmedia's team, relays the inner workings of not only the SEO company, but of individual departments - such as Paid Search, Organic Search, and Technical Search - event the bigmouth newsletter gets a look in. Yet you might not have expected that this feature of the company's own 'big mouths' is literally just that: a series of interviews with the button eyed, and wig-adorned chins, of bigmouthmedia employees. Each team member, with his or her own chin 'identity' - created exclusively by a professional make-up artist - goes on to explain the processes and developments extant within the company's various departments.
And while quite a bit of giggling ensues throughout the takes - there apparently was a bit of red wine involved - viewers are able to gain an understanding, however humorous, of the role the company plays in the global search marketplace.
However, if you think the production was easy work - think again. During filming, the company's big mouths were required to hang upside down over a table while holding a 'green screen' around their chins.
"It was hard work," explains organic search manager Dee Hassan. "I had a glass or two of wine, then had to lie over the boardroom table on my back with a wig on my chin. We also weren't scripted, so we had to do it off the cuff."
"It took me about three takes," says technical search manager and BMM newsletter editor Chris Liversidge, whose chin was disguised as a pirate. "But I think it took some people a lot longer." Chris declined to name names when pushed but did, rather cryptically, state that, "whoever it was, he spends most of his time looking at the world through less-than-rosy tinted glasses". A clue perhaps?
Client services manager Karin McLean says that the hardest part for her was, "hanging upside down. I couldn't be serious with two eyes and some fake hair glued to my chin. But I'm not sure if my giggles were from trying to be serious or from the blood rush of hanging upside down."
For bigmouth's head of paid search, Robin Richmond, things were apparently not so difficult. "I'm used to working on the edge," he says, though presumably not always of a table. "And that's glue on my face, not drool!" he clarified.
If you check out the movie's 'Gobby Bits', or bloopers, you'll catch a number of behind-the-scenes shots which exemplify all the hard work - and humour - that went into the production.
And does the company aspire to make any more movies?
"I sure hope so!" says organic search manager Kirsten Spence. "It was a lot of fun to be involved in - and much more exciting than a lot of other promotional methods."
Bigmouthmedia's movie can currently be seen on the bigmouthmedia website, on Google Video, and recently hit the front page of YouTube's comedy section. The bloopers can also be found if you look hard enough, enabling anyone to get up close and personal with bigmouthmedia's very own 'big mouths'.
