With Head of Search Andrew Girdwood also taking to the Manhattan stage, having two presenters at the New York event is regarded within the industry as a real coup for Europe's largest independent digital marketing agency. Yet Menzies' participation in an A-list line up that includes Yahoo! Search Chief Scientist Andrew Tomkins and Federated Media founder John Battelle has the bloggers excited for another reason - she is one of an unprecedented trio of female keynote speakers at this year's event.
In what is traditionally a male dominated industry, Menzies' top billing alongside Isobar's Erica Schmidt and Incognito Digital MD Kendall Allen has been received as evidence that the online sector's male bias is finally beginning to change.
Menzies, however, believes that the industry is not changing as fast as it should. Pointing out that over 50% of women are still perceived to be victims of unequal pay in the technology sector, she argues that while the gap between the sexes is decreasing, there is still some way to go.
"As a company we have always felt strongly about equal employment. Three of bigmouthmedia's international country heads are female, and with girls accounting for just 16% of the UK IT industry we feel it is a huge achievement to have an international team in which women account for 46% of the total workforce," she said.
"There is no room for complacency, but the industry is beginning to evolve and we are thrilled to be part of this development."
