10 March 2010 | Author: L. Sutherland News Editor

Bing's TV ad hopes to topple Google monopoly

As Bing's new TV ad campaign hits UK screens today, the Microsoft gang are sure to be hoping that UK net users will 'Bing and Decide' to give the decision engine a shot.

The announcement that Bing would be launching UK TV ads certainly attracted attention from media and digital realms alike, and today eager industry insiders will be able to join the public in making their minds up about the ads.

Rather than merely highlighting the ways in which Bing can aid search experiences, the adverts aim to show consumers how different the decision engine is to other search engines. By showing people suffering from "information overload", Microsoft bosses hopes they will tempt searchers into letting Bing solve their problems for them.

While Bing is currently the third most popular search engine in the UK, there are hopes that this new advertising campaign could help the decision engine get a little closer to toppling Google off its top spot - or at least give the Mountain View giant a run for its money.

Microsoft UK's managing director and vice-president of consumer and online, Ashley Highfield, perhaps puts it best. He said: "This is a big moment - we are taking out our slingshots and taking on Goliath."

Meanwhile, the industrious company isn't forgetting about its American users. Microsoft is reportedly set to roll out a new design for the MSN web portal. According to CBS, the new MSN has a more noticeable Bing feature, a news section that will feature photos more prominently and the inclusion of easily scannable hot discussion topics and local posts on Twitter.

Currently going full steam ahead, many are eagerly waiting to see how much of a dent Bing makes on the search market if it continues to gather momentum.