15 September 2009 | Author: Andrew Girdwood Head of Strategy

British Twitter users are richer than Google.co.uk users

According to leading internet analytics vendor comScore, the percentage of UK users with household incomes over £50k is higher on Twitter than it is on Google.co.uk.

The insight into British browsing habits provided by comScore suggests that just over 37% of UK visitors to Twitter come from well off households. This compares to Google.co.uk's score of just 32%. Both sites managed to draw a higher proportion of wealthy households than the average internet site.

The figures show that Google has a greater percentage of teenage and young users than Twitter. Google.co.uk has just over 21% of its traffic generated from users aged 15-24 - a higher figure than Twitter which slices just below 19% in the 15-24 age range of British visitors.

The diverse nature of Twitter's British users were perhaps highlighted last Sunday when 'proms' became a trending topic on Twitter. In the final minutes of The Last Night of the Proms, television broadcast chat and commentary from TV viewers was enough to make the Proms one of the ten most popular topics of conversation on the social media site.

Viewer remarks on Goldie's presence at the Proms with a shotgun, David Attenborough playing the floor polisher, mezzo Sarah Connolly dressed as an Admiral and Alison Balsom's style with the trumpet mixed freely with international comments about American star Kanye West, Jay-Z and politician Joe Wilson.