Under the agreements with Excite and Lycos, BTLookSmart will provide web directory services and sponsored keyword searches, to improve the user search experience and to boost revenue generation.
Martin Turner, BTLookSmart CEO said; "We're excited to have an opportunity to work with Japan's leading Internet companies. It's a fantastic achievement to have established over 70% reach in such a short time and is testament to the quality of our products and the success of our business model in generating return on investment for advertisers and distributors."
BTLookSmart commenced operating in Japan in November 2000 and established its Japanese corporation (Kabushiki Kaisha) in March 2002. BTLookSmart Japan search solutions are utilised by MSN, Excite, Lycos, BIGLOBE, ODN, Freebit and other major ISPs and Internet Portals.
www.looksmart.co.uk
