21 June 2002

BTLookSmart Launches 'Bidsmart' PPC Option

Following the idea launched by Overture (GoTo), BTLookSmart has launched its own Pay-Per-Click engine, bidsmart

The programme operates very similarly to the other PPC models, and the most expensive bids will show on BTopenworld, Tiscali, ntl:home, and BTLookSmart.

The bid management option, 'Trump' automatically keeps selected sites at the top of the listings.

bidsmart does not wrap plurals - meaning bidders should bid for both single and plural options of their terms

In addition, misspellings are allowed.

Three payment options are available:
Pay as you go; Capped monthly; and Rollover

For more info go to:
http://bidsmart.looksmart.co.uk / A2.jsp