29 July 2010
The deal will see bigmouthmedia take on a major search engine optimisation programme involving Bupa's key UK websites. The project, which will be the company's most extensive digital marketing campaign to date, is designed to deliver significant growth over the next three years.
"We're delighted to be working with a brand of Bupa's quality. Having worked side-by-side to create an ambitious search marketing strategy, we're now looking forward to getting our teeth into what promises to be a particularly exciting project," said Scott Boocock, major account director at bigmouthmedia.
David Lengen, head of digital communications at Bupa adds, "Search is an essential element of Bupa's strategy to becoming recognised as a global healthcare leader." Bigmouthmedia will help us to position the brand from being purely about health insurance into the broader health and wellbeing sphere, where so much of Bupa's expertise lies."
With its team of over 200 online professionals and experts across the fields of SEO, PPC, social media marketing, affiliate marketing, display advertising, online pr and copywriting along with an existing client base which includes many major household brand names, bigmouthmedia is ideally positioned to take on and help drive this exciting project to increase Bupa's online presence to become a global leader in healthcare and wellbeing.
About Bupa
Bupa's purpose is to help people lead longer, healthier, happier lives.
A leading international healthcare provider, we offer personal and company health insurance, run care homes for older people and hospitals, and provide workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare.
With no shareholders, we invest our profits to provide more and better healthcare. We are committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.
Employing over 50,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America.
For more information, visit www.bupa.com
Bupa appoints bigmouthmedia to search marketing account
Leading international healthcare provider, Bupa, has selected bigmouthmedia to lead its search marketing strategy.The deal will see bigmouthmedia take on a major search engine optimisation programme involving Bupa's key UK websites. The project, which will be the company's most extensive digital marketing campaign to date, is designed to deliver significant growth over the next three years.
"We're delighted to be working with a brand of Bupa's quality. Having worked side-by-side to create an ambitious search marketing strategy, we're now looking forward to getting our teeth into what promises to be a particularly exciting project," said Scott Boocock, major account director at bigmouthmedia.
David Lengen, head of digital communications at Bupa adds, "Search is an essential element of Bupa's strategy to becoming recognised as a global healthcare leader." Bigmouthmedia will help us to position the brand from being purely about health insurance into the broader health and wellbeing sphere, where so much of Bupa's expertise lies."
With its team of over 200 online professionals and experts across the fields of SEO, PPC, social media marketing, affiliate marketing, display advertising, online pr and copywriting along with an existing client base which includes many major household brand names, bigmouthmedia is ideally positioned to take on and help drive this exciting project to increase Bupa's online presence to become a global leader in healthcare and wellbeing.
About Bupa
Bupa's purpose is to help people lead longer, healthier, happier lives.
A leading international healthcare provider, we offer personal and company health insurance, run care homes for older people and hospitals, and provide workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare.
With no shareholders, we invest our profits to provide more and better healthcare. We are committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.
Employing over 50,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America.
For more information, visit www.bupa.com
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