13 August 2010 | Author: D. Warburton Search Copywriter
China's state-run news agency Xinhua has announced it is developing its own search engine for the mobile web, in partnership with China Mobile Communications Corporation.
Both companies will be collaborating to develop an international media company that will include a search engine aimed at Chinese web users, the Wall Street Journal reported on Thursday.
Xinhua deputy publisher Zhou Xisheng stated: "The venture is a part of broader efforts to safeguard [China's] information security and push forward the robust, healthy and orderly development of China's new media industry."
The decision is also believed to be more politically motivated than simply a matter of economics, however.
Zhou Xisheng added: "The cooperation is an important move to serve the [...] party and the state, thoroughly protect the national interest, safeguard China's information security, strengthen the establishment of a public opinion front in the new media and broaden the domestic and overseas propaganda influence and the public opinion guidance capability of the Chinese mainstream media."
Home to the world's largest internet population at 420 million, China's search revenues are predicted to have significant growth ahead. The country's search engine market is currently dominated by Baidu, which saw its profits more than double since January - the same time Google announced it would revise its operations in China.
While Baidu holds a firm grip over 70 per cent of the country's lucrative search market, ITProPortal.com reports that China's mobile search market is a great deal more competitive - with the local search giant only holding just over a third of the market, at 34.3 per cent. Fellow Chinese firm Easou.com placed second, at 16.9 per cent, while international search stalwart Google took third place with a 12.3 per cent share.
Li Zhi, search expert at Beijing-based research group Analysys, believes the new venture between Xinhua and Chinese Mobile will have "little or no impact in internet search," but conceded that "there might be a certain impact in mobile search."
China Mobile and Xinhua announce search engine plans
China's state-run news agency Xinhua has announced it is developing its own search engine for the mobile web, in partnership with China Mobile Communications Corporation.Both companies will be collaborating to develop an international media company that will include a search engine aimed at Chinese web users, the Wall Street Journal reported on Thursday.
Xinhua deputy publisher Zhou Xisheng stated: "The venture is a part of broader efforts to safeguard [China's] information security and push forward the robust, healthy and orderly development of China's new media industry."
The decision is also believed to be more politically motivated than simply a matter of economics, however.
Zhou Xisheng added: "The cooperation is an important move to serve the [...] party and the state, thoroughly protect the national interest, safeguard China's information security, strengthen the establishment of a public opinion front in the new media and broaden the domestic and overseas propaganda influence and the public opinion guidance capability of the Chinese mainstream media."
Home to the world's largest internet population at 420 million, China's search revenues are predicted to have significant growth ahead. The country's search engine market is currently dominated by Baidu, which saw its profits more than double since January - the same time Google announced it would revise its operations in China.
While Baidu holds a firm grip over 70 per cent of the country's lucrative search market, ITProPortal.com reports that China's mobile search market is a great deal more competitive - with the local search giant only holding just over a third of the market, at 34.3 per cent. Fellow Chinese firm Easou.com placed second, at 16.9 per cent, while international search stalwart Google took third place with a 12.3 per cent share.
Li Zhi, search expert at Beijing-based research group Analysys, believes the new venture between Xinhua and Chinese Mobile will have "little or no impact in internet search," but conceded that "there might be a certain impact in mobile search."
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