Lewis claims CNN posted messages with titles such as "Televisions Great Orifice", with the intention of tripping Google purience filter on his website and reducing his ranking in listings. Similarly, he has accused CNN of posting press releases and other content on blogs with a positive spin on CNN in order to boost their positions for CNN related keywords.
Lewis claims he caught CNN in the act, using a carefully laid trap to capture an IP address associated with CNN. CNN have refused to comment.
With Google now moving into the brand building arena with their new Site Target offering, the power of search engine to both promote and - crucially, if not managed properly - damage brands online profile has never been more obvious ...
