- So, Lets Speculate...
What can be the main reason for this connection between Apple and Google? A boiling pot for speculation has welled up across many of the blogs and forums who monitor search trends and a choice selection includes Rich Munarriz stating, as he recently did, that he saw the Apple and Google connection being designed to make life miserable for Microsoft.
Jack Uldrich, on the other hand, documented his beliefs in the short term aims for the connection. He wrote:
"In the short term, I think it's more about Apple landing a spot for its iTunes digital media service on Google's toolbar, and Google finding new ways to leverage its advertising network. In the longer term, though the picture begins to get cloudy, I have a sneaking suspicion that video content will play an increasing role in the two companies' future relationship."
His comment about video content is certainly valid as he also sees video play links between the companies through Al Gore, a board member at Apple and 'special advisor' at Google. Gore is also the founder and owner of Current TV, a current-affairs TV channel that shows user-generated programs. This may lead us to believe that Google are, indeed, seeking links into TV and this is backed up by the following quote by Google's Marissa Mayers, who stated that Google was: "television's friend, not its rival".
We should be very careful, however, with our presumptions: Google's deeds have not always mirrored their words. It could easily be the case that Google, Apple and Current TV will not do anything together to rival television in the near future.
For the moment let's just wait and see before we map out Google's TV future and start talking about the imminent global domination of 'GoogleVision'.
