16 November 2010 | Author: N. Hamilton Media copywriter

Deliver us from email - Facebook Messages arrives

Deliver us from email - Facebook Messages arrives E-mail is dead, long live F-Mail?

Facebook frontman Mark Zuckerberg announced yesterday that the social network will launch a multi-channel webmail service to rival Google, Yahoo!, Microsoft and AOL, in a move that has industry experts questioning whether 'F-mail' is a killer app or a show of killer instinct as the social network guns for Google in the midst of a http://www.bigmouthmedia.com / live / articles / gloves-come-off-over-facebook-and-google-data-shar.asp / 7424 / ">data-sharing spat..

The social networking magnate says Facebook Messages will give social networking-savvy web users an email service that gets with the times, culminating text, instant, chat and email messages into a single mobile feed or 'social inbox'.

"This is not an e-mail killer." Zuckerberg claimed, brushing off the new webmail service's speculated 'Gmail killer' status, adding that few at Palo Alto expect users to rush to quit rivals Gmail or Yahoo! mail - yet. "Email is still really important to a lot of people. We think this simple messaging is how people will shift their communication."

Coincidentally, just hours after F-mail's announcement, Gmail, whose creator-turned-Facebooker quit Palo Alto as furore surrounding the announcement peaked, suffered a widespread outage.

As the social network's 500 million click-happy users are set to be issued with a 'Facebook.com' email address, email rivals Google, Yahoo!, Microsoft and AOL could find themselves struggling in the long term as well, appealing to win the hearts and minds of web users, who are now estimated to spend more time on Facebook than Google-based sites including YouTube.

But with Brad Garlinghouse, AOL's senior vice president of consumer products, maintaining that "email remains one of the killer apps on the internet" and 90 per cent of adults regularly check their emails state-side while just 59 per cent maintain a social networking profile, industry experts will be keen to see whether the fledgling F-mail delivers on its 'killer' credentials.
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