19 May 2011 | Author: N. Hamilton Media copywriterDiscord for Google and Amazon as Apple signs cloud-music licensing agreements

Apple has allegedly signed a cloud-music licensing agreement with EMI, with deals between Universal and Sony in the works - deals which could see Cupertino upset the web's music-retailing apple cart by out-pipping license-restricted rivals
Google and Amazon.
According to
CNet.com, Apple looks set to launch a fully licensed cloud music service - a web first that would rival Google's and Amazon's license-restricted cloud music services.
Multiple music industry sources told the news
portal Apple has been talking cloud-licensing agreements with Universal Music Group and Sony Music Entertainment, looking to add to its signed and sealed deals with EMI Music and Warner Music Group.
Negotiations with Sony and Universal may end in signed agreements as early as Tuesday, meaning Apple could have secured the support of all four major record companies and be in a position to announce or launch a cloud music service before opening the Worldwide Developers Conference on June 6.
While Google and Amazon have beaten Apple in the 'race to the cloud', CNet journo Greg Sandoval explained that a record company-backed Apple's sure to find a silver lining to both its cloud and pockets, as Apple's service will allow users to roll out features that rivals Google and Amazon simply can't offer.
Not only will Apple's cloud music users be able to access their music libraries from web-connected devices, iPhones and tablets, but they'll also be able to use "scan and match" features to upload their music to Apple's cloud server as opposed to manually uploading songs and albums to Google and Amazon's servers.