10 March 2003Disney and Google strike a deal
GOOGLE TO PROVIDE WEB SEARCH AND TARGETED SPONSORED LINKS TO WALT DISNEY INTERNET GROUP WEB PROPERTIES
Press ReleaseNORTH HOLLYWOOD, Calif. & MOUNTAIN VIEW, Calif.
March 10, 2003Walt Disney Internet Group (WDIG), and
Google, developer of the largest performance-based search advertising program, today announced an agreement through which
Google will provide several Disney web properties with Google's search technology and highly relevant sponsored links.
Google's web-wide search results and sponsored links are available now to Go.com visitors. Additionally, Google will power site-specific searches and provide sponsored links on
www.Disney.com, www.Movies.com and
www.FamilyFun.com beginning in the spring.
www.google.com