"Those machines are full we have a huge machine crisis," was the quote from Google's Chief Executive Eric Schmidt, and this was what the, now apparently creative, article was based on.
This is a textbook example of a journalist taking a quote and dressing it up as something completely different. The impression is given that Google's infrastructure is struggling.
Now let's have a look at what others had to say and some facts and figures that will help to put the "Those machines are full," quote more in line with the actual article it was taken from.
- Google continued to make substantial capital investments, mainly in computer servers, networking equipment and its data centres. It spent $345 million on such items in the first quarter, more than double the level of last year, Yahoo!, Google's closest rival, spent $142 million on capital expenses in the first quarter.
- "Unfathomably high," was the quote used by Jordan Rohan of RBC Capital Markets when used to highlight the percentage of revenue spent on equipment. Comparing the investment from Google to that of a wire-line phone company.
- "If Google's market share continues to increase, and the position as the central hub of the internet is reinforced, an extra $1billion is a worthwhile investment." Was another quote from Mr Rohan used to discuss investment from Google.
So, yeah, the servers are full are they? Are Google dealing with the problem? Well I just wonder if the amount of investment in servers, data centres, and other equipment might actually be Google addressing the so-called issue before it really is?
Bigmouthmedia has never been one to force its own opinions on others, so here are the articles in full for you to make up your own mind.
Here is the Register Article on Google's apparent web-spam problems and also the quoted article.
