As the internet constantly expands and develops, so too does the technology behind it. In prehistoric times, when a 56k connection was the height of technological know-how, the words 'dynamic RSS feed' or 'dynamic sitemap' would have invoked only bewilderment and confusion.But today, an understanding of these terms is crucial for a successful business. RSS (Really Simple Syndication) is now a key part of the major component of a successful search engine marketing campaign: that is, the ready availability of fresh content in all forms.
This is easier if you have a database driven site that uses a CMS (Content Management System). There are various ways that you can generate RSS Feeds dynamically, so that you don't need to manually update them every time you add new content to your website. One popular way of creating dynamic RSS Feeds is with PHP and MySQL, but any database driven site can 'go dynamic' with reasonably little fuss.
Google Sitemaps can also be created dynamically as they are simply another type of feed. This will reduce the time taken to update your sitemap console and speed the pickup of new URLs, as they will automatically update the sitemap.xml when you populate your database. These methods of creating dynamic data are certain to benefit the search engine optimisation strategy of any content producing website.
With dynamic RSS feeds, news that has been added to your site is made readily available to thousands of people if they add your feed to their RSS aggregator. Google Sitemaps, on the other hand, can be made dynamically so that every time you update your database, a new entry will be added to the sitemap. This is extremely beneficial, as Google takes these new URLs into account by downloading your sitemap and looking at the URLs before updating its database information about your site with its subsequent spidering activity.
The benefits of using dynamic data as a key tool in your search engine marketing strategy are evident, and surely show the way forward in the continually developing world of technology and search engine optimisation - the days of 56k connection thinking in website design are, while still beneficial on occasion, increasingly behind us.
