- Search engine referred traffic tripled and sales doubled in 2005 as a direct result of bigmouthmedia's SEO efforts for ELC
- 41% of all ELC traffic is driven by Search
We all know that pester-power is a massive driving force online. Time-restricted parents just love to shop online, and toys are a big hit.
When searching for toys online, searchers tend to prefer specific product searches, so rather than searching for 'plastic garage', parents will use the product name 'Whizz Around Garage'. And this is excellent news for our friends at Early Learning Centre (ELC) because thanks to the bigmouthmedia magic touch, they now dominate the search engines for all the hot toys of the moment.
ELC hooked up with the bigmouthmedia team to implement a sturdy but ambitious organic search campaign well ahead of the pre-Christmas rush.
Using ELC's Content Management System, as well as SEO-friendly copy, we implemented crucial keyword data into every single product page of the site. The tech team at ELC were instructed by bigmouthmedia on converging copy with keyword data, and the site was distributed to all of the major search engines.
Just 12 weeks later, Google, Yahoo! and MSN's search results pages for popular toy product names were dominated by ELC.
And it's a high conversion arena. We're taking the searcher directly into the ELC page that will sell them their chosen toy, delivered within just a few days. It beats trudging round the shops with darling toddler in tow doesn't it?
Bigmouthmedia's ongoing partnership with ELC means that their team works in close communication with ours, keeping us in the loop well ahead of new product launches, and in advance of seasonal hikes.
