And it's not just online sales that benefit; 59 percent of those polled said they had made purchases in retail stores as a result of e-mail marketing.
Timescales for purchase vary, 33% said they clicked an e-mail and made an immediate purchase, while 35 percent said they clicked through and purchased later. Another 9 percent said they clicked through and purchased later offline.
A good reason to make the subject of marketing emails attractive, memorable and clear.
www.doubleclick.com
