Espotting prepare for bold step into the future of PPC

Iain Macaulay
by SEO Consultant
Iain MacAulay
On the first of October Espotting the European pay per click network, announced the appointment of ANNE LAKSTIGALA as their European business development director.
Anne, who has previously worked with Alta Vista, was responsible for their pay-for-placement and paid inclusion strategies, which generated an important new revenue stream for the company. She also worked for the Disney Channel/ABC Cable Networks where she was in charge of Affiliate Sales & Marketing, being directly responsible for increasing viewer-ship across the United States which resulted in a revenue increase of over 150%. Anne has also been Business Development Director at Launch Media, which was the largest online music content site in the States competing only with MTV.

Jonathon Bunis the COO of Espotting said that. 'Her experience in both online and traditional media makes her ideally suited to leveraging the potential of new technologies. It's all about reaching the right people, at the right time - whether that be through keyword search, directories, channels, email or wireless.'
From the impressive cv it is clear to see that Espotting should be very happy having landed a prime catch into their organisation. So it should only be a matter of time before we hear reports of more lucrative contracts being signed by the company to keep in line with Anne's core job of developing the business into new areas and across multiple platforms in Europe.
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