03 August 2011 | Author: R Wood Media Intern
Push Pop, the press responsible for publishing Our Choice, an interactive digital book by Al Gore is known for its innovative technology in converting physical books to digital formats users can access on their tablets and smart phones.
Rather than expanding into digital publishing, Facebook intends to integrate Push Pop's technology into the social media tool to enhance user experience.
On its website, Push Pop said of the deal: "the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories. With millions of people publishing to Facebook each day, we think it's going to be a great home for Push Pop Press."
Moving forward, Push Pop will cease publishing books and turn its talent and technology to focus on improving Facebook for users with their extensive design and engineering talent.
Speaking at a press conference last month, CEO Mark Zuckerberg promised a number of new product announcements during a period he referred to as Launching Season 2011, which kicked off with video chatting powered by Skype.
The acquisition of Push Pop Press adds to speculation that Facebook is working hard to counter the innovations of new kid on the block Google+ in an effort to keep users on its site.
Facebook expands its empire to include digital publisher Push Pop Press
Social media giant Facebook announced that it has acquired digital book publisher Push Pop Press for an undisclosed sum.Push Pop, the press responsible for publishing Our Choice, an interactive digital book by Al Gore is known for its innovative technology in converting physical books to digital formats users can access on their tablets and smart phones.
Rather than expanding into digital publishing, Facebook intends to integrate Push Pop's technology into the social media tool to enhance user experience.
On its website, Push Pop said of the deal: "the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories. With millions of people publishing to Facebook each day, we think it's going to be a great home for Push Pop Press."
Moving forward, Push Pop will cease publishing books and turn its talent and technology to focus on improving Facebook for users with their extensive design and engineering talent.
Speaking at a press conference last month, CEO Mark Zuckerberg promised a number of new product announcements during a period he referred to as Launching Season 2011, which kicked off with video chatting powered by Skype.
The acquisition of Push Pop Press adds to speculation that Facebook is working hard to counter the innovations of new kid on the block Google+ in an effort to keep users on its site.
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