Those seriously into their fashion now turn to the internet for the latest news and buzz in style and for the most recent celebrity gossip. Urbanites the world over rush to the office, grab a latte on the way and log into their favourite sites filled chock with the latest fashion and news. Many of these sites like UnVogue.com operate much like a traditional magazine with an online page turner and a layout designed to look like a traditional glossy.
Other site have gone a few steps further bringing in and engaging with their readers like The Business of Fashion site which allows user comments, has incorporated blogs, gives advice and includes up to the minute news. These sites are cashing in on the social media aspect of web 2.0 in a big way. Other popular social media sites such as MySpace and Facebook exemplify the desire for users to interact with the writers on the site and other users and these aspects have been incorporated into many of the fashion focused websites.
No longer are men dominating the internet. Women are now logging on the most and the big wigs in business are catching on.
The New York Times recently reported that Comcast bought DailyCandy a site dedicated to young women interested in fashion, restaurants and the latest in pop culture. DailyCandy began as an email publisher for a small group of women in New York and has since branched out further afield. Comcast aims to integrate more mobile services into DailyCandy and investigate widgets for users to add to their pages.
Like many areas trying to be captured online, the fashion world has already seen many of these sites come and go within the blink of an eye. According to the New York Times the fashion webspace has been saturated with sites but only a few have come out on top. The price that Comcast paid for DailyCandy, a cool $125 million, shows there is certainly a future out there for some of these sites -provided they keep up to date with new developments in fashion as well as technology.
