21 July 2004

Flat-Rate PPC engine

PRESS RELEASE

IRVINE, Calif., July 21 /PRNewswire/ -- First came flat-rate shipping, then flat-rate long distance, and today, Irvine-based Tygo.com announced Flat Rate Placement(TM) (FRP). While search engine advertising costs skyrocket, Tygo.com is the first search engine to offer flat-rate advertising. Tygo.com's president and founder, Hugh Elder says, "Pay per click is great but our innovative Flat Rate Placement(TM) (FRP) program makes it easy for smaller businesses to compete. Whether it's 100 clicks or 10,000 clicks, advertisers pay a flat rate of $1 to $25 per month. Where else can you advertise for under a buck a month?"

Tygo.com's total online advertising make-over strategy called, Smart Placement, includes free search-engine registration and low-cost directory indexing as well as a variety of unusual ways to advertise at fixed, flat rates. The core product within the Smart Placement approach is Flat Rate Placement. With FRP, ad budgets won't run out before the sun goes down and there's no need to worry about click fraud from unscrupulous affiliates or competitors clicking ads just to waste ad dollars.

With FRP, advertisers have low-cost predictable budgets and effective ad campaigns. Hugh Elder believes, "Flat Rate Placement is like a dollar store for advertisers. When the highest priced keywords cost less than a buck a day for unlimited clicks, people will be grabbing their favorite keywords quickly!" Keywords are available on a first-come first-serve basis.

Tygo.com's growing database, Tygo View, Tygo Mail, and other proprietary features are already bringing significant traffic to the site. Tygo.com's Smart Placement strategy includes free lifetime directory listings for a one-time registration fee of $19.95. At a buck a month, early advertisers stand to gain the most as the search engine grows in popularity. Tygo.com's new VP of Marketing, Steve Dahl, summed it up like this, "A buck here and a buck there and before you know it, you've got yourself an entire ad campaign!"

http://www.Tygo.com
Search. Seek. Find.

For more information visit http://www.tygo.com and click on the Press Room or contact Steve Dahl, VP of Marketing at media@tygo. com.

Smart Placement and Flat Rate Placement are registered trademarks of Tygo.com.

SOURCE Tygo.com

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