13 September 2002

Fox and Yahoo extend partnership

PRESS RELEASE

Sept. 12, 2002 -- Fox Entertainment Group Inc. and Yahoo! Inc. today announced they will extend their online promotional relationship with Fox Filmed Entertainment and will include new initiatives for the Fox Broadcasting Company and the FX basic cable network. The new agreements broaden Fox's advertising commitment to Yahoo! and reflect the increasing importance of the Web to consumers in making entertainment decisions.

Several returning Fox television series are slated for promotion on Yahoo! including the Emmy-nominated "The Bernie Mac Show" and "24," in addition to new 2002-2003 season series including "Fastlane" (from McG, director of the "Charlie's Angels" features), "Firefly" (from Joss Whedon, creator of "Buffy the Vampire Slayer"), and "John Doe" (from Mimi Leder, director of "Deep Impact" and "ER"). Fox cable promotions on Yahoo! will include the Emmy-nominated, FX series "The Shield," and "The Pentagon Papers."

Among other programs for the Fox Filmed Entertainment unit, the studio and Yahoo! are slated to promote several highly anticipated feature film releases including "Daredevil," "The League of Extraordinary Gentlemen," "Solaris," and "X-Men 2."

Yahoo! will now run promotions for Fox films and series throughout its various properties. Fox and FX will provide Yahoo! with exclusive video material from the above-mentioned series and films.

"With the launch of every season, we're looking for new strategic ways to reach our target audience," said Roberta Mell, executive vice president of marketing, Fox Broadcasting Company. "Online promotion is a key vehicle for getting the message to that key demographic. With Yahoo!'s reach, we're casting a wide net in just the right waters. We believe that Yahoo! can be an ideal outlet for reaching our viewers off-air."

"At FX, online advertising has always been a very important tool for targeting viewers we can't reach with our own air," said Chris Carlisle, executive vice president of marketing and promotion for FX Networks. "We look forward to using the unique power and reach of Yahoo! to make our ads more effective and engaging."

Fox Filmed Entertainment also values their relationship with Yahoo!. Commented Twentieth Century Fox presidents of marketing Pamela Levine and Tony Sella, "Because an increasing number of people are basing their movie going decisions on information supplied online, unique and innovative marketing programs on the Internet have come to play an important role in our overall campaigns. We look forward to working with Yahoo! to find new ways to convey our messages."

"At a time when television viewers are more selective in their programming choices, we are delighted that forward-thinking networks like Fox are turning to Yahoo! to reach their core audience," said Jim Moloshok, senior vice president, Yahoo! Media, Entertainment, Information and Finance. "The unique targeting capabilities of the Internet, plus Yahoo!'s dynamic marketing platform allow us to provide Fox efficiently-focused promotions with the impact of rich media."

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