01 August 2006
Manchester, England, August 2006 - Austrian Airlines has appointed Global Media Ltd, a worldwide leading web marketing service provider, to support the central parts of their online marketing strategy. The announcement sees Global Media become responsible for search engine optimisation and keyword advertising in seven countries for Austrian Airlines' website.
Austrian Airlines, a leading Central and Eastern Europe carrier, is expanding its presence by significantly increasing the number of tickets sold over the internet, and rapidly optimising its return on media investment (ROMI) in the process.
Global Media will be initiating web marketing campaigns for Austrian Airlines in Germany, Austria, UK, Switzerland, Belgium, France and Italy. In addition, the search engine marketing will encompass Spain and the Scandinavian countries of Denmark, Finland, Norway and Sweden.
Konstantin Kasapis, Manager Inter@ctive Sales of the Austrian Airlines Group, comments: "We value Global Media's international presence - it harmonises well with our global orientation. What appeals to us is the local know-how of Global Media's experts at each individual country location, combined with the central management of all activities; this unusual flexible one-stop-shop service provides us with an ideal service package."
Global Media's reach allows the adaptation of successful web marketing strategies to other countries and enables the central coordination of regionally focused seasonal events.
Neil McKay, Managing Director of Global Media Ltd adds: "No website operator today can ignore the need for search engine optimisation and keyword advertising - especially if the online presence serves as a major sales channel for products and services. We are pleased to be working with Austrian Airlines the market leader in Central and Eastern Europe."
The announcement reflects research from the German Association for Information Technology, Telecommunications and New Media and the Alliance of the Internet Travelling Sales that revealed that the ratio of online-booked trips in Germany had increased by 300 per cent since the year 2000. The association predicts that by 2015 every second German will book and make travel arrangements by internet.
About Austrian Airlines:
As a quality carrier Austrian stands for reliability and high-quality service but also for product innovations attuned to the individual requirements of customers. Currently the route network of the Austrian Airlines Group encompasses 130 destinations in 66 countries on all 5 continents. With 45 destinations the Austrian Airlines Group is the market leader in Central and Eastern Europe. The Austrian Airlines Group operates a fleet of over 100 aircraft, including some of the most modern long-haul jets in the world today.
Global Media's customers in the travel industry also include lastminute.de, travelchannel.de and holiday autos Germany.
About Global Media:
Founded in 1996 in Manchester, England GLOBAL MEDIA is considered one of the pioneers in the field of webmarketing. With worldwide more than 130 employees working for GLOBAL MEDIA at its Munich headquarters and its subsidiaries in Manchester, Paris, Oslo, Seoul, Milan, Moscow and London, The Web Marketing Company takes care of renowned clients of almost all trades in 14 languages. The Web Marketing specialist offers its customers highest possible presence and range of each target group and therefore a maximum ROI of media-investments. Due to a permanent controlling of the specific tailor-made web activities GLOBAL MEDIA ensures a long-term success of its clients - e.g. ARAG, 1&1, AOL, eBay.at, holiday autos Germany, mobile.de, travelchannel.de, lastminute.de, lastminute.com Germany, Meridiana, Gerling und Sage.
www.globalmedia-webmarketing.com
Global Media checks in with Austrian Airlines
Austrian Airlines, a leading Central and Eastern Europe carrier, is expanding its presence by significantly increasing the number of tickets sold over the internet, and rapidly optimising its return on media investment (ROMI) in the process.
Global Media will be initiating web marketing campaigns for Austrian Airlines in Germany, Austria, UK, Switzerland, Belgium, France and Italy. In addition, the search engine marketing will encompass Spain and the Scandinavian countries of Denmark, Finland, Norway and Sweden.
Konstantin Kasapis, Manager Inter@ctive Sales of the Austrian Airlines Group, comments: "We value Global Media's international presence - it harmonises well with our global orientation. What appeals to us is the local know-how of Global Media's experts at each individual country location, combined with the central management of all activities; this unusual flexible one-stop-shop service provides us with an ideal service package."
Global Media's reach allows the adaptation of successful web marketing strategies to other countries and enables the central coordination of regionally focused seasonal events.
Neil McKay, Managing Director of Global Media Ltd adds: "No website operator today can ignore the need for search engine optimisation and keyword advertising - especially if the online presence serves as a major sales channel for products and services. We are pleased to be working with Austrian Airlines the market leader in Central and Eastern Europe."
The announcement reflects research from the German Association for Information Technology, Telecommunications and New Media and the Alliance of the Internet Travelling Sales that revealed that the ratio of online-booked trips in Germany had increased by 300 per cent since the year 2000. The association predicts that by 2015 every second German will book and make travel arrangements by internet.
About Austrian Airlines:
As a quality carrier Austrian stands for reliability and high-quality service but also for product innovations attuned to the individual requirements of customers. Currently the route network of the Austrian Airlines Group encompasses 130 destinations in 66 countries on all 5 continents. With 45 destinations the Austrian Airlines Group is the market leader in Central and Eastern Europe. The Austrian Airlines Group operates a fleet of over 100 aircraft, including some of the most modern long-haul jets in the world today.
Global Media's customers in the travel industry also include lastminute.de, travelchannel.de and holiday autos Germany.
About Global Media:
Founded in 1996 in Manchester, England GLOBAL MEDIA is considered one of the pioneers in the field of webmarketing. With worldwide more than 130 employees working for GLOBAL MEDIA at its Munich headquarters and its subsidiaries in Manchester, Paris, Oslo, Seoul, Milan, Moscow and London, The Web Marketing Company takes care of renowned clients of almost all trades in 14 languages. The Web Marketing specialist offers its customers highest possible presence and range of each target group and therefore a maximum ROI of media-investments. Due to a permanent controlling of the specific tailor-made web activities GLOBAL MEDIA ensures a long-term success of its clients - e.g. ARAG, 1&1, AOL, eBay.at, holiday autos Germany, mobile.de, travelchannel.de, lastminute.de, lastminute.com Germany, Meridiana, Gerling und Sage.
www.globalmedia-webmarketing.com
English
German/Deutsch
Norwegian/Norsk
Swedish/Svenska
Italian/Italiano
French/Français
Spanish/Español
