Internet search giant Google announced yesterday that it would delay the launch of its mobile software suite, Google Android.In November 2007 the launch was predicted for the second half of 2008,but it now looks like Android will be launched in the US in the fourth quarter, and only then through a single carrier, T-Mobile. Launches with other major US carriers, like Sprint and Verizon Wireless will likely happen next year. AT&T, the US carrier for Apple's iPhone, is still evaluating whether or not it will offer Android phones.
Google Android includes a Linux-based open source operating system, Java-based middleware and application framework and key applications. It offers support for the latest multimedia and graphics, as well as GPS, Wi-Fi, Bluetooth and 3G and 4G support, depending on handset hardware specifications.
Google's Director of Mobile Platforms, Andy Rubin, told the Wall Street Journal the delay was caused by negotiations with its carrier and hardware partners lobbying for changes and new features and the natural process of software development. "This is where the pain happens. We are very, very close," said Rubin.
There's no doubt Google has its work cut out, with its main rivals in mobile internet activity, the iPhone and the Blackberry already having a headstart.
Apple has said it expects to sell 10 million of its iPhones this year, and this month caught headlines when it unveiled a cheaper, faster version of the iPhone that supports entertainment services and slick games. Apple also controls most aspects of its software and hardware development, meaning it can circumvent most of the negotiations currently causing the Google Android delay. Research in Motion Ltd., which has roughly 14 million BlackBerry subscriber accounts, recently announced a new BlackBerry device that makes it easier for consumers browse the web, download music and watch videos. Microsoft also has a sizable position in high-end mobile phones.
For Google, the struggle for a wide launch of its mobile software suite will most likely be worth it if the company can build a big foothold in the mobile market. The search engine already dominates search on personal computer, and through Google Android it can continue to play a central role as internet activity, and eventually advertising dollars, move to mobile phones.
