Search engine Google has been named as one of the most significant developments in the history of media. A survey of visitors to Bradford's National Media Museum resulted in Google winning more than one and half times the votes of runner-up Wallace and Gromit, reports the Telegraph & Argus.
Since its launch in 1998, Google has quickly developed into one of the most important websites on the internet with strong customer loyalty and distinctive branding.
Tom Woolley, new media curator at the museum, said: "Google's success is down to its sheer simplicity. The web is a phenomenally large, often intimidating network of information that's growing all the time and Google provides a quick and straightforward gateway to help you find what you want."
He added that the ongoing success and role of Google has been strengthened by the company's continued practice to implement new developments - including GoogleEarth and AdWords - to ensure that users return to their website, as well as generating more advertising revenue.
Google's acquisition of YouTube last year is also likely to ensure this trend continues for the foreseeable future.
Museum visitors named the train sequence from the Wallace and Gromit feature The Wrong Trousers second in the poll, with third place going to the Italian Job.
